autodidact what is it?
Backend deep elements of system that make it work, function
Front end user interface html css, form
Organic search
social media
blogging
Excess capacity of cars - uber
Excess capacity of space - air b&b
Bootstrapping
Students paying tuition by working in uber
Paper clip turning into house
Low barriers to entry
High level of competition
Unfair advantage over rivals
SEO
Goals strategies tactics tools
Goals should remain
Tactics & tools should change for optimal results